SECRETARY-GENERAL OF EOGL PARTICIPATED AT THE MARKETING & COMMUNICATION EVENT IN BUCHAREST, ROMANIA

On November 7th, 2017, under the auspices of Floreasca Club in Bucharest, Romania, the Casino Life & Business Magazine successfully organized the second edition of the marketing & communication forum, specially designated for the gaming market. The main topic of the event was “Marketing in Gambling.”

For all the participants, the Forum was an excellent opportunity to be familiarized with plenty of newest, top-trending marketing and communication techniques designated and applicable to our Industry, with the global aim of both enhancing the business performance of gaming companies and improving the public image of the operators and of the Industry as a whole. The topics covered by leading Industry’s marketing experts were the general image of the Industry, slot machines and online gambling, all analysed in the context of the state-of-the-art trends in marketing & communication.

Secretary-General of European Organization for Gaming Law, Mr Zoran Puhač, participated at the event as the keynote speaker, presenting the subject “Communication Challenges in Gaming Industry”. In his speech, he dully emphasized the importance of complying with the principles of responsible gambling when designating and implementing diverse marketing campaigns.